Here in Canada, in the Real Canadian Superstores, we have a clothing line called Joe Fresh Style. It's designer is Joe Mimram from Club Monaco. He started designing for the "grocery store" a couple of years ago, and I've been hooked ever since. The style's are of the moment and completely affordable. Plus, you never feel guilty about buying the clothes, because you're at the grocery store! I always end up leaving with a few pieces. I can't wait for the spring/summer line to be in stores.
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